The Camry is a good-looking car with an austere business design. The Camry is best expressed as a business class in the V40 body. It was in this body that the Camry became most popular. The V50 retained the success it had achieved and even increased it, cementing its status as a business class bestseller in many countries around the world, including Russia. The restyled, or V55 body, which is also sometimes referred to as the 'sixties', was for many the apex of business car design. But the V70, the current body variant, has not been accepted by everyone. The matter is that it has lost its utility value, became more youthful and, though the step to "rejuvenation of audience" was necessary, Toyota would hardly have dared for it, if it would know beforehand, how much criticism the new design of Camry will cause.
Design is a moot point. But sales, there are sales. They, by the way, are doing well for the new Camry. But still, which body is the most successful? Let's compare them and look at the development of the car.
Toyota Camry V40
Compared to the V30, which was also called the 'dragonfly' for its unusual optics design, the V40 is bigger and much more streamlined. In addition to improved aerodynamics and increased dimensions, the car got an all-new truly luxurious interior, which was not ashamed to compare with the best representatives of the E-class. The big game began and the Camry quickly took the lead due to the price/quality ratio of the car. But as time went on and luxury and comfort alone became insufficient, not even a restyling could save from the advancing competitors, upgrades were needed.
Camry V50 and V55
Just six years after the launch of the V40, Toyota is introducing a new generation Camry in 2011. The design has been toned down, materials are brighter, only the mid-range engine has changed (from 2.4 to 2.5), the others have been given a minor facelift and received a new software shell, making them more efficient, especially the 3.5 litre engine which has been a problem even with sports cars on the track, making the Camry V50 also famous as a very dynamic car with incredible power-to-go.
In 2014, the Camry gets a restyled V55 bodystyle, which the public simply loves and sales of the car are so serious that there is simply no competition for it.
Camry V55 restyled
In 2017, a new, ninth-generation V70 bodied car is released which has divided fans into two irreconcilable camps. Some have fundamentally rejected the "sleek" design, on top of which the car has become heavier and somehow slower (many believe the new catalytic converter, rather than the extra 70kg of weight, is to blame), which has finally turned some fans away from the car. But the Camry V70 has gained a new audience, the very young people the company was counting on. The more so since the Camry 3.5, while fitting into the D-Class price segment, left no one in it with a chance, while continuing to offer the comfort of business class, taking the lion's share of sales in the E-Class as well. Thus, the Camry has remained the best-selling car, essentially winning over an audience of two car classes.
In addition, the V70 has improved its handling, as even sceptical auto experts have pointed out.